I have what is these days described as a portfolio career. In other words, I have more than one job, which makes it hard to answer that killer-question at parties, "what do you actually DO?" I began my portfolio life in 1990, because I wanted to pursue my diverse interests to the full. My business card has the heading "Creative Problem Solving", a wide-ranging description that permits me to do almost anything. But I specialise in four areas ... Innovation - Where do ideas come from? How can you encourage other people to be more creative? Can you seriously apply creative thinking approaches to real work problems? Since 1990 I have helped all sorts of organisations to answer these questions, some in naturally creative sectors such as toy manufacturer Worlds Apart and others in more constrained sectors, such as the Food Standards Agency. I run workshops for senior managers and designers, and am often at my best with delegates who have a healthy scepticism for this topic. I also run TeamAwayday with Phil Lowe. Maths - I love maths, or at least its creative side. I'm linked to numerous initiatives across the UK to promote maths to the unconverted of all ages. You may have heard me on BBC radio, read my books or seen me speaking on the subject. Writing - I wrote What is a googly? in 1992, and have had eight more books published since then. Over the years I have written numerous articles for newspapers and magazines. One of my pet peeves is people who make straightforward subjects complicated. My explanation for this complexity syndrome (aka Jardin's Principle) appeared in one of my favourite articles, "Keep it simple" for the Financial Times. Cricket - I love cricket too. I play it, watch it, and have been jointly responsible for cricket's world player ratings since their inception in 1987.

© Copyright 2004, Rob EastawayAll rights reserved

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